Connecting Premier Travel Brands with the UK Travel Industry
Sparkes Events is a specialist event management company dedicated to the UK travel and tourism industry. We help destinations, tourism boards, hospitality brands, and visitor attractions engage the right UK audiences through dynamic, results-driven events. With expertise spanning both B2B and B2C markets, we deliver impactful platforms that bring the travel experience to life and connect brands with the people who matter most.
From large-scale trade shows to intimate consumer roadshows, Sparkes Events designs and manages events that inspire, educate, and influence. Our tailored approach ensures your brand stands out and your message resonates, whether you’re targeting the travel trade or inspiring consumers to book their next journey.
Showcasing the World to UK Audiences
Sparkes Events is committed to bridging the gap between UK travellers and leading tourism boards, premier hospitality brands, and visitor attractions. Our mission is to deliver dynamic, engaging experiences that foster authentic connections and measurable impact, guided by innovation, collaboration, and excellence.
Events
Discover upcoming trade shows, consumer roadshows, and interactive events designed to engage and inspire both B2B and B2C markets.
World Travel Market London
November, Annually
Join industry leaders and discover the latest trends in UK tourism and hospitality at this premier trade event.
Interactive B2B Roadshows:
Experience immersive showcases highlighting top UK visitor attractions and engaging activities for all ages.
Hospitality Networking Evenings
Connect with key tourism decision-makers – from tour operators and product managers to media, agents, airlines, and tourism boards – to build lasting partnerships and unlock new opportunities.
Consumer Events and Roadshows:
Inspire consumers by showcasing your destination across key travel passions – from eco-tourism and adventure to gastronomy and cultural escapes – at regional events throughout the UK. Including Destinations, Family Traveller Live, National Geographic Food Festival, Taste of London and more.
Engaging Events that Connect UK Travel Audiences
Discover our expert event management, crafted to deliver impactful connections and measurable success.
Trade Shows
Expertly curated trade shows designed to connect destinations with key industry players.
Consumer Roadshows
Dynamic roadshows tailored to captivate and engage UK travellers effectively.
Interactive Experiences
Immersive events created to ensure memorable engagement and lasting impressions.